Sponsor packages
Lloyds gets a package. Your sponsors deserve one too.
England's new back-of-shirt partner isn't paying for a logo. It gets the shirt, the category, a film, a community story, and proof it worked. Most grassroots sponsors get a board and a thank-you post in September. Then the club asks them again next August.
The England deal, as reported.
- The deal was announced on 9 September 2026.
- Lloyds is England's first back-of-shirt partner for the men's and women's senior teams.
- The Times reported it at £5m a year.
- The RFU's commercial lead said it comes with digital rights and community activations, not visibility alone.
Sources: Lloyds release, SportCal, City AM. Reported facts in our own words. Clubs Social has no connection with Lloyds, England Rugby or the RFU.
What a sponsor should get, at every level.
A £500 sponsor won't get a launch film. But every part of the package has a grassroots version, and each one is something we already run.
| What Lloyds gets | The grassroots version | How we deliver it |
|---|---|---|
| Logo on shirts and anthem jackets | Logo on kit and on every matchday graphic, every week | Club templates, Foundation |
| Official banking partner (the category) | “Official partner of the 1XV”, or a named slot such as Player of the Match | Sponsor Engine: presented-by slots |
| A launch film with Maro Itoje and Ellie Kildunne | A sponsor feature with real players, once a season | Motion & video |
| A community story | “We back the minis”, told properly, every month | Sponsor Engine: spotlight rota |
| Proof it worked | A delivery record and a report before renewal | Sponsor Engine record, Season focus & report |
The modules are on the card, in the open.
What a sponsor gets.
Seen every week. Credited by name. In the right slot.
Every week
Their name in the right place
Their logo on the kit and on every matchday graphic. A slot that's theirs: "Official partner of the 1XV", or Player of the Match presented by them.
Every month
A story worth telling
Their turn on the spotlight rota, and the community story told properly. "We back the minis", every month, not once in September.
Once a season
A feature with real players
A sponsor feature with the club's own players, once a season. Their moment with the squad.
The bit that renews them.
A delivery record
Every mention, sponsor by sponsor, counted every month.
A report before renewal
Before the club asks again, the sponsor gets a short record of exactly what they got. That's the difference between a donation and a partnership. It's also the difference between a sponsor who leaves and one who renews.
Done at Daventry RFC.
Pitch boards sold with a graphic the committee can forward. The U23s' first kit with the sponsor slots drawn on. Sponsors' Day in every diary. In Daventry's red and black, never ours. Partners' names stay the club's, so none are shown here.
The trial
Two weeks of matchday. £50.
Your next two fixtures, covered the way we'd cover our own. Fixture, team news, live score, full time, player of the match. See the weekly rhythm your sponsors would sit in. Then you decide.
Start the £50 trialRather talk? Book 15 minutes with Lukas.